smallbizsat.morningconsultintelligence.comSmall Business Saturday 2017

Small Business Saturday © 2017 A day to celebrate the small businesses that make our communities unique Home By State Highlights Community The Value Our Commitment State Standouts Most Popular The most popular places to shop on Small Business Saturday Learn more about the Shop Small® movement in your state State Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB Share Methodology The Small Businesses That We Call Our Own See where consumers shopped, dined, and discovered on Small Business Saturday Where did you make your favorite purchase of the day? Which type of small businesses do you most associate with your local community ? Which type of small businesses do you wish there were more of in your local community ? 41% Restaurant / bar / pub 24% Clothing and accessories store 23% Food store / supermarket 22% Coffee shop The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB  See state data Share Download Methodology Consumers Shop With Friends and Family on Small Business Saturday Who did Americans Shop Small with? 27% Yourself 58% Family 27% Friends Who did Americans Shop Small for? 48% Yourself 61% Family 25% Friends 7% Colleagues 8% Other The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB  See state data Share Download Methodology Why We Celebrate Our Places on Small Business Saturday A pie chart showing 46 percent 46% staff and/or owners at independently-owned businesses often provide better customer service A pie chart showing 32 percent 32% shopping and dining at independently-owned businesses is convenient A pie chart showing 64 percent 64% enjoy supporting local community A pie chart showing 26 percent 26% independent businesses often have a more relevant selection The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB  See state data Share Download Methodology Our Commitment to Small Business November 25th is the eighth annual Small Business Saturday. Dedicated to supporting the diverse range of local businesses that create jobs, boost the economy, and enhance neighborhoods around the country, Small Business Saturday was created by American Express in 2010 in response to small business owners’ most pressing need: getting more customers. Learn more and connect with us on ShopSmall.com Morning Consult, on behalf of American Express and the National Federation of Independent Businesses (NFIB), from November 25th - 26th, conducted the 2017 Small Business Saturday 50-State Survey, among a national sample of 10,063 Americans aware of Small Business Saturday. The data cited are estimates based on self-reported data from this survey and do not reflect actual receipts or sales. Morning Consult used a statistical technique called multilevel regression and poststratification (MRP) to construct state-level estimates from the national survey data. The state level estimates were weighted to approximate a target state level sample based on age, gender, and education. The interviews were conducted online in English, results from the national survey have a margin of error of plus or minus 1 percentage point, and the state-level margins of error vary by state (typically 2 percentage points to 5 percentage points). powered by Share Privacy Terms & Conditions Home By State Highlights Community The Value Our Commitment State %: %:...